Making a Product Redesign Pop with 3D Animation
To launch a newly updated and improved head rail design, Hunter Douglas wanted more than just a Power Point presentation to introduce the new features. They came to us to bring to life the improvements.
The fully 3D animated video begins with a visually descriptive morphing technique where we move from the old head rail silhouette to the new head rail.
The client wanted to emphasis the minimal changes to the profile and size of the head rail. We did this by representing the old and new head rail at scale.
The video takes the viewer through the range of design changes using text and animation to explain the changes.
The video was used to inform sales teams about the new design and accelerate adoption of the new model.
Project
Hunter Douglas Product Animation
Client
Hunter Douglas
What We Did
Concept, Animation, Motion Graphics
Sound Design
Stills
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