Cisco Security was originating this new product and needed branding elements and iconography to tell their story.

We focused on the idea of orchestration, managing devices from a central cloud location. With a central hub that emanates policies from a single place, we created a satellite system around a central sphere to represent the distribution of Cisco security devices across a business network.

Using simple graphic elements with a limited palette, it was important to choreograph and think about each transition and the final landing image for each point in the story. Each scene visually leads to the next moving the story along.

Simple representative icons such as clouds, spectacles and clocks tell the story in a brisk, succinct fashion.