When Cisco came to us wanting to re-launch their industry lauded ASA Firewall technology we happily jumped at the project. Cisco had been gradually building up their security portfolio and was ready to launch a revised and updated firewall product that would appeal to small and medium sized businesses.
The ASA 5506-X model has a sleek exterior design by Pininfarina, the same designer that works with Ferrari and Alfa Romeo, so we decided to use the hexagon design element throughout the video as a symbol of strength and protection.
We focused both on the re-tooling of the hardware itself as well as the benefits and features of the firewall. In the end we had a sleek overview video that ended up on the Cisco homepage.
We followed this video up with two more videos in the same product line as well as an interactive WebGL desktop application and mobile app for use by sales teams and customers alike.
In the age where we are all connected and even our refrigerators connect to the Internet, security products like these are going to only become more necessary.
The Key Aspects We Covered
Our client came to us with some distinct inspirational elements that we used as starting points for our conceptual strategy. We wanted to include elements that portrayed the capabilities of the firewall: visibility, protection and ease of management.
It was also important to portray the potential devastation that a cyber attack can have on a business, hence the destruction and fracturing of the buildings in the introduction.
The spiky firewall moment became something of a trademark for this device among the Cisco sales team, and is even used as the image for this video on Cisco’s YouTube channel.
This video is part of a 3 video campaign that highlights the five small to medium sized firewall products as well as a couple of products directed at the larger enterprise. Each video needed to appeal to a different target audience with different security requirements.
This ASA 5506-X overview video was targeted more at the small and medium sized business. We played up the ease of use of the product as security teams are typically over burdened in smaller organizations.
This video has been used on the Cisco.com website to provide an overview of the product and its benefits. It has also been used at various events to attract attention and promote the product. It has received thousands of views on both cisco.com and YouTube, promoting sales and boosting awareness.